Chances are you’re wasting 90% of your marketing resources! This is because most marketing campaigns target the conscious mind that only drives 10% of our thoughts while our unconscious mind drives the other 90%. And because our conscious and unconscious minds are world’s apart when it comes to the values that inspire us, motivate us, and drive our behavior. To succeed, marketers in all industries must learn how to appeal to the triggers of the unconscious mind.
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Chances are you’re wasting 90% of your marketing resources! This is because most marketing campaigns target the conscious mind that only drives 10% of our thoughts while our unconscious mind drives the other 90%. And because our conscious and unconscious minds are world’s apart when it comes to the values that inspire us, motivate us, and drive our behavior. To succeed, marketers in all industries must learn how to appeal to the triggers of the unconscious mind.
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